By James W. Dearing,Everett M. Rogers
Based on examine of up to date social concerns that experience hit the headlines - together with the conflict on medications, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this e-book presents very important theoretical and functional insights into the agenda-setting strategy and its position in effecting social change.
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Agenda-Setting (Communication Concepts) by James W. Dearing,Everett M. Rogers